Freeview's streaming rival has hit one million users. This free streaming service only launched in 2024, but it's just hit a major milestone that could give Freeview, Sky and Virgin something to worry about . Freely has confirmed that it surpassed one million weekly users during the Christmas period - that's double the figure it announced last September . A IPTV SERVICE now has a free counterpart that everyone can access. The pattern that keeps showing up is IPTV becoming the default way British households consume television.
Freely's Growth Trajectory
This update makes Freely the fastest-growing TV platform in the UK in 2025 . "Surpassing one million weekly users is an exciting milestone for Freely, signalling that there is audience demand for a simple way to stream live British TV and discover great on demand shows – all in one place," said Jonathan Thompson, CEO, Everyone TV . A IPTV SUBSCRIPTION UK complements this free offering with premium channels.
The Changing Viewing Habits of Brits
The World Cup data confirms that more audiences now choose to stream live TV rather than using over-the-air signals . IPTV UK providers are catering to this shift. During the 2026 FIFA World Cup, the share of viewing from broadband-only homes for England's group-stage matches more than quadrupled compared to the last tournament in 2022 . The increase reflects changing viewing habits of Brits.
Freely's Device Expansion
Having initially launched as a smart TV app, Everyone TV is now actively working towards its first device – a Freely puck that will be a plug-in and stream device . More set-top devices are expected to hit the market in the coming months, potentially boosting Freely's market share even further . IPTV SERVICE providers benefit from this expanded ecosystem.
The Free IPTV Revolution
Freely offers a convenient, market-leading solution that brings free streaming television to millions of UK households. The platform has been independently forecast to be the largest TV device platform in the UK within the next five years . IPTV SUBSCRIPTION providers benefit from the mainstream adoption Freely enables. Free IPTV is here. Premium IPTV is thriving alongside it.
The Freely Verdict
Freely is transforming UK television. A IPTV SERVICE provider benefits from the mainstream adoption Freely enables. Your IPTV SUBSCRIPTION UK experience is enhanced by the Freely ecosystem. Free IPTV is here. Premium IPTV is thriving alongside it. The future of UK television is IPTV.